A client walks into a buzzing sheitel salon with a baby on her hip, coffee in one hand, and a tired smile. She walks out standing taller, flipping her freshly styled wig, texting her friend, “You HAVE to book here.”

What’s behind that transformation? It’s not just the perfect lace-front. It’s the whole experience. The vibe. The team. The Sheitel Macher running the show like a pro and a mama bear rolled into one.

Take Miriam, for example. She’s not just managing a salon, she’s creating a space that runs on connection, talent, and coffee (a lot of coffee).

She knows that success starts with knowing her team inside and out. When one of her assistants started reorganizing the color ring just for fun (yes, seriously), Miriam saw a future inventory queen. Another stylist had a knack for calming kallahs mid-panic? She now handles all the bridal consults. Miriam helps her team lean into their natural strengths. And when people feel trusted and seen, they bring their best.

She also makes a big deal out of the little wins. Whether it's getting through a crazy Erev Yom Tov rush without a single meltdown or someone finally mastering a new knotting technique, Miriam finds a reason to celebrate. One time, she printed out a fake award that said “Best Baby Hair Placement Under Pressure.” It lived on the mirror for a week.

But it’s not all wigs and certificates. Some of the best bonding happens during the unofficial tea breaks. You know the kind, lukewarm tea, someone half-sitting on the rolling chair, another mid-foil. They laugh, vent, maybe cry a little, then get back to work feeling lighter. They’ve even had dress-up Fridays “just because” and once had an impromptu dance-off while waiting for a color to process. No one remembers who won, but everyone remembers the vibe.

Miriam is also serious about growth. She invites guest stylists to demo new techniques, encourages team members to try new styles, and cheers them on when they come back from workshops with fresh ideas. It’s not just about improving the salon, it’s about helping each person feel like they’re growing as an artist, not just clocking in.

And of course, as a mom herself, Miriam understands the reality of juggling work and family. She creates schedules that work around school pickups, sick days, and life. Her team knows they’re supported, not just as stylists, but as people. That kind of flexibility builds deep loyalty. And happy stylists mean happier clients.

Miriam’s salon works because she leads with heart. She makes space for growth, fun, rest, creativity, and yes, a little chaos now and then. She’s proof that success in the wig world doesn’t come from doing it all—it comes from building a team that wants to do it with you.

The strongest salons aren’t built on perfect schedules or fancy tools. They’re built on connection, respect, and those little moments that make people feel like they’re part of something meaningful.

And that, more than anything, is what keeps the magic going.